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THE FUTURE
OF SPORT

Technology is transforming sport at a lightning-fast pace – and it’s accelerating every day. Imagine a world where in-game fitness monitoring becomes the norm in football, or elite tennis players can boost their serve speed by 10% with a super-lightweight racket.

We spoke to an expert, Applied Futurist Tom Cheesewright, who provided insight as to what the future holds for five of the worlds’ most iconic sports. Join us as we track the history of sport and reveal the technology predicted to revolutionise the worlds of football, tennis, F1 and more.

CHOOSE YOUR SPORT...

TOM CHEESEWRIGHT

Applied Futurist

As one of the UK’s leading commentators on tomorrow’s technology, Tom helps individuals and organisations around the globe design futureproof plans in response to change. His foresight has seen him featured on the BBC, ITV and Sky News, as well as publications including The Guardian and The Times.

200AD
IN THE NAME
OF ZEUS

Arguably the oldest sport in the history of mankind, running as a sport can be traced back to ancient Greece around 2,700 years ago, where the Olympic Games began in honour of the God Zeus.

2019
TOKYO DEBUT

Intel has developed 3D athlete tracking to track runner performance in real-time, and has plans to utilise its ground-breaking technology at the Tokyo 2020 Olympics.

2025
AI COACHING
Tom says:

“Expect real-time monitoring for runners, where knowing hydration, core body temperature, and respiration rates could be the norm. Training patterns will be driven by AI race strategists.”

2050
AN EARLY START
Tom says:

“Screening of pre-pubescents already engaged with sport to identify candidates with the highest elite-performance potential could be common practice.”