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THE FUTURE
OF SPORT

Technology is transforming sport at a lightning-fast pace – and it’s accelerating every day. Imagine a world where in-game fitness monitoring becomes the norm in football, or elite tennis players can boost their serve speed by 10% with a super-lightweight racket.

We spoke to an expert, Applied Futurist Tom Cheesewright, who provided insight as to what the future holds for five of the worlds’ most iconic sports. Join us as we track the history of sport and reveal the technology predicted to revolutionise the worlds of football, tennis, F1 and more.

CHOOSE YOUR SPORT...

TOM CHEESEWRIGHT

Applied Futurist

As one of the UK’s leading commentators on tomorrow’s technology, Tom helps individuals and organisations around the globe design futureproof plans in response to change. His foresight has seen him featured on the BBC, ITV and Sky News, as well as publications including The Guardian and The Times.

1873
TENNIS IS
SERVED

Many still debate the invention of modern tennis, but the official centennial celebration of the game in 1973 recognised the game’s introduction to the world as 1873, by Welsh Inventor Major Walton Clopton Wingfield.

2019
THROUGH THE
EYES OF A HAWK

First introduced in 2002 to create a 3D representation of the path of the ball, Hawk-Eye continues to innovate. Using six high-tech automated cameras, the technology is designed to help analyse performance and assist training.

2025
BOOSTING THE ELITE
Tom says:

“Lighter rackets made from durable materials could offer elite players a 10% increase in serve speed, while tennis courts made from safer surface materials could lessen the risk of lower limb strain, thus extending injury-free careers.”

2050
BIONIC MAN
Tom says:

“Bionic enhancements designed to reduce injury risk could potentially increase performance, giving rule-makers a hard time determining the difference between active and passive assisted technology.”